Minion Factory

The brief was to build an app to become a hub for fans of the movie Despicable Me. The solution was to create a game associated with a competition mechanics. The concept centred around training and working Minions to build as many machine's as possible each week to win prizes. Extra functionality was added so that the app could post messages to users' wall on Facebook and get feeds about the movie through the minions.

Client: Universal Studios
Agency: Lemon Digital
Role: Art Direction +
Concept Design + 


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