Sony Open Tennis

Client: Sony Open / SAP
Agency: GMR Experience
Brief: Design the APP for the Sony Open Tennis tournament
Development: Pulse Live
Role: UI/UX

Wireframes

As the APP didn't have any really complex navigation elements, using Balsamiq was enough to create the wireframes.

The first version of the app had a Tab navigation, which was replaced in the next year but was brought back as tabbed navigation made more sense. It became clear that making the most popular areas available all the time and ¨hidding¨ least popular content under a ¨+ More¨ tab was the way to go.

Visual Guidelines

We adapted the sony guidelines to the app creating a consistent use of colours and fonts.

Mobile Screens

01_mobile_screens_design_Sony_Open_2014_rodrigomattioli01_mobile_screens_design_Sony_Open_2014_rodrigomattioli

Screen Flow

Tablet_design_structureTablet_design_structure

Thank you!

MORE WORK