I had the pleasure to work with The Rumpus Room and CHI to help create ‘The BrightStage’, the online and broadcast campaign platform for TalkTalk’s sponsorship of The X Factor 2011.
The core creative idea called for fans to create films of themselves singing or dancing to popular songs. Fans could pick from a range of digital enhancements including fun props, light effects and performing characters that could be resized and positioned within their scene.
We achieved the for 2011´s edition: to double the number of recorded videos from the previous year. We did it by reducing the steps needed to record and edit a video.
The best weekly submissions were selected and rendered in high resolution for broadcast show bumpers, playing out to audiences of 10 to 18 million people on Saturday and Sunday nights across the UK.